WEB LINKS
sam barns
Search Engine Optimization (SEO) Web Link terms There are a good
number of web link types, named depending upon the way in which
the various web pages are connected to each other. A common term
that is heard of when talking about the SEO web links is a
'Reciprocal Web Link'. A reciprocal web link is a normal web
link in which there is an exchange of two pages through the web
link. Another web link is the 'One-Way web link', where one web
page is linked to another without a web link back to the same
page. Web pages can also be linked in such a way that one web
page has a Non-Reciprocated web link to a second page which in
turn has a one way web link to a third page. Web links can also
be made in a triangular fashion, where three web pages are
interlinked i.e. one page is linked to another which in turn is
linked to the first link. Such a web link is called a
'Triangular web link'. If one web page say 'A' is linked with
another web page say 'B', through yet another web page say 'C',
then it is said that page 'A' and page 'B' are connected using a
'Direct edge web link'. There are further two types of linking,
classified depending on the content of the web link namely
'Unnatural web link', where a lot of reciprocal web linkings
take place between two web pages and where the same phrases are
used over and over again, rather than a natural spread of
similar phrases- 'Natural Web Link'. Unnaturally web linked
sites are normally penalized.
A search engine's view of a web link It often takes time for
beginners to understand the working of web links from the
perspective of a search engine. It must be taken to notice that
a search engine does not rate a web link as a web user ranks a
web link. Search engines search the entire Web for the
particular keyword from a one-way web link view, triangular web
link view, reciprocal web link view and a direct edge web link
view and are rated accordingly. For example, a search engine
views two web pages that are linked by a direct edge web link as
those of the same community and gives lesser preference to the
linking web page, when compared to the web pages that are
eventually linked.
Albeit there are various types of web links, the best web links
are those that are not asked for but are linked since they are
truly beneficial to the referrer's web visitor. Methods such as
buying web links, conducting web link exchanges, and signing up
for linkage schemes are unethical and most probably lead to
unnatural web linking. So it is always best to build the
authoritative and informative sites, in order to earn positive
link citations.
About the author:
The author is a internet consultant.
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